Growth Hacking: Silicon Valley's Best Kept Secret by Raymond Fong
My rating: 4 of 5 stars
Anyone can appreciate a how to guide written by an author who is an expert in the focused field. With Growth Hacking you get double the pleasure. Raymond Fong and Chad Ridderson are two highly skilled authorities on business and marketing. Together they bring the everyday business owner a unique technique for growing an enterprise from nearly dead to astounding profits called growth hacking using an Automated Sales Process, or ASP as it's referred to throughout the book.
Written in layman's terms, the average person who hasn't spent their career in Silicone Valley can easily comprehend and execute the game plan that is growth hacking. Informational illustrations throughout provide diagrams to emphasize important points and tidbits of information seemingly intended to encourage individuality and a sense of enthusiasm in the reader. Ending with the notion that success is a process and not a destination, this guidebook is one every business owner who wants to take his or her business to the next level should have on hand.
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